HVAC Marketing Simplified

Tina Hristova works to deliver marketing programs and solutions to contractors to grow their businesses. She got her start in the HVAC industry in 2014 while working for a large Midwest distributor in a field marketing role, supporting residential contractors ranging in size from $200K to $10M+ in all of their marketing efforts. Today, she is a proud ambassador of YORK’s suite of Contractor Success Programs, working to enhance and deliver support across lead generation, brand awareness, and sales and business tools to drive contractor growth.

During this course, Tina will be covering...

• Why Marketing
• How to determine your annual marketing investment
• What’s in a brand?
• Marketing Tactics for HVAC
• Building your annual marketing calendar
• Contractor Success Programs by YORK